May03
The Weird and Wonderful Tale of Burger Baron
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Every once in a while I get an assignment that I was born to write. This is one of them. It’s the bizarre tale of a burger chain that is less a franchise than a meme — Burger Baron — and the men who went from rags to riches selling mushroom burgers, including my father. Read the Swerve cover story. As a bonus, here are some old clippings from when our family opened High Prairie’s very first Baron Baron.

My father, Ahmed Mouallem, cutting the ribbon with Larry Shaben, Alberta’s future Minister of Economic Development and Trade.


